How to Market Your Book

Writing books is one thing...selling them is another! Some authors think selling their books is a lot tougher than writing them. Having your book published with a large publishing house is the best way to have your book marketed. Publishers have several distribution avenues that will benefit you. And, generally, the larger the publishing house, the more distribution channels there are.

Relying on your publisher isn't enough. All authors have to promote themselves and market their books. Prepare press kits and send them out to all major newspapers, magazines, radio and television stations that are relevant to your topic. You might get lucky and get picked up by some of them.

Contact as many bookstores as you can and offer to do author signings, meet and greet events and/or readings. The bookstores will sell more of your books if you are in the store promoting yourself.

Try booking yourself for public speaking engagements where you can also sell your book.

Perhaps there are area festivals or events where you can sell your books. Some are better than others.

Networking is a great marketing tool. Get involved in your community and network with as many people as you can.

Don't forget your website. Everyone should have their name as a website. There are several other websites where you can market your book. Get as many reviews as you can. And don't forget about the importance of social media sites, like twitter and facebook.

Create a monthly newsletter and email it. Remember to have people sign up for your newsletter when you do any of your special events.

Start a blog. Especially if you are an expert in a certain field.

Don't give up. In Canada, once 5,000 copies are sold, your book is considered to be a national bestseller.

The Greenhouse Kids, Dan Delion's Secret - Sold Out!

Borealis Press, publisher of The Greenhouse Kids Series of books, contacted us to advise they sold out of the first mysterious adventure, Dan Delion’s Secret. The book has been reprinted. This is very good news, especially for authors who want to become a bestseller (and who doesn’t?). In Canada, a book becomes a bestseller once 5,000 copies are sold. We have not sold that many copies yet, however, we are well on our way to making the bestseller’s list.

Chapters/Indigo & Other Bookstores

Several Chapters and Indigo Bookstores have ordered The Greenhouse Kids books. If your local bookstore does not carry the book on their shelves, they can easily order it for you. Or, you can order direct from www.chapters.indigo.ca www.amazon.com
If you would like to receive a signed copy, please order from www.greenhousekids.com or call 1-800-665-2124.

The Detroit Free Press

Shelley Awad was contacted by The Detroit Free Press and was informed that they would be writing a feature article on The Greenhouse Kids books. They expect the article to be featured in June, and more details will be released as they are known.

Shoreline – Lakeshore, Ontario

Bill England from the Shoreline in Tecumseh, Ontario interviewed Shelley Awad on May 18th. The article should appear in their next edition.

Upcoming Events

May 29th & 30th - Come out to the Garden Tour hosted by Fort Malden Horticultural Society. A book signing will be held at the Garden Fair located in the Amherstburg, Ontario arena, Saturday 10:00 a.m. until 6:00 p.m. and Sunday from 10:00 a.m. until 4:00 p.m.

June 5th & 6th - Art in the Park, Willistead Park, Windsor, Ontario. Book signing 10:00 a.m. until 5:00 p.m.

June 12th - Chapters, 1037 Wellington Road, London, Ontario. Book signing 1:00 p.m. until 3:00 p.m.

June 13th – Indigo Bookstore, 194 Lakeshore Blvd., Tecumseh, Ontario. Book signing from 1:00 p.m. until 3:00 p.m.

June 14th – Maidstone Central Public School Author Visit and Presentation.

June 18, 19 & 20th - Kids Expo, Victoria Park, London, Ontario. Book signings from 11:00 a.m. until 9:00 p.m

July 1st - The Amherstburg Ice Cream Festival, Amherstburg. Book signings from 10:00 a.m. until 4:00 p.m.

July 10th – Chapters, Fairview Mall, 285 Geneva Street, St. Catharines, Ontario. Book signing 1:00 p.m. until 4:00 p.m.

July 16, 17 & 18th - Sunsplash Festival 2010, Optimist Park, Belle River, Ontario. Book signings and presentations from 10:00 a.m. until 6:00 p.m. More details to follow.

August 22nd – Indigo, Eaton Centre, Toronto, Ontario. Book readings/signings 1:00 p.m. until 3:00 p.m.

August 28, 29th - Amherstburg Art by the River, Fort Malden National Historic Site, Amherstburg, Ontario. Book signings 10:00 a.m. until 5:00 p.m.

September 12th – Niagara Water Festival…details to follow.

September 25th & 26th – Ruthven Apple Festival…details to follow.

Attention Parents and Teachers

I have already been to several schools and I am available for author visits. Please call 1-800-665-2124 for details.

Happy Reading & Gardening!

Shelley Awad
Children’s Author
The Greenhouse Kids, Dan Delion’s Secret
The Greenhouse Kids, Ghost Walk
www.greenhousekids.com
1-800-665-2124
shelley@greenhousekids.com